Red Carpet Technique

Red Carpet Technique is the kind of technique that looks too simple to respect and too useful to ignore.

Try it for a fortnight before judging it. Most methods die in the court of first impressions, which is the least competent court there is.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Watch two shopkeepers in the same lane during a lean month. One cuts quality, the other cuts margin. In a year, one has customers and the other has stock.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. The name is new; the wisdom stood at bus stops long before either of us.