Red and Yellow Trucks

There are ideas that shout. Red and Yellow Trucks is not one of them. It waits quietly until the day you need it.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

Ask the LIC agent at your door and the trader at his terminal — both will tell you the same thing in different clothes: money listens to discipline and laughs at moods.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. Print it on a card if you like. Better: print it on a habit.