Wow Factor

There are ideas that shout. Wow Factor is not one of them. It waits quietly until the day you need it.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Watch the woman lighting the evening lamp in a small flat after a hard day. Nobody taught her that ritual builds a floor under the falling feeling. She simply knows.

In the end, life asks only whether we were awake while it happened. And when you forget it — you will — the world will remind you. It is a faithful tutor.