Optimal Distinctiveness

You may not know the name Optimal Distinctiveness, but you know the thing. This page only introduces the two of you formally.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

At the cremation ground, every speech is honest and every ambition sounds smaller. Then the bus takes everyone back to the city, and by Tuesday the lesson is negotiable again.

In the end, life asks only whether we were awake while it happened. And when you forget it — you will — the world will remind you. It is a faithful tutor.