10% Promise Law

Numbers are impatient teachers. 10% Promise Law gives you the figure first and the explanation later. That is usually the right order.

The wisdom here is arithmetic, not poetry. Small inputs, repeated honestly, beat grand declarations made once a year. The figure is only there to keep you from negotiating with yourself.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

At the polling booth, the queue is the one place the CEO and the driver stand at the same height. Whatever else one says about it, that hour is a small miracle of design.

Society is a long conversation; the only question is whether you are listening or merely waiting to speak. You will meet this idea again this week, wearing different clothes. Now you will recognise it.