The Give Your Mind a Name Technique

The Give Your Mind a Name Technique is the kind of technique that looks too simple to respect and too useful to ignore.

Try it for a fortnight before judging it. Most methods die in the court of first impressions, which is the least competent court there is.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

The housewife with her kitchen budget runs a tighter ship than most finance departments. She knows the difference between price and cost — one is on the tag, the other is on the month.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. If this page made you think of one specific person, do not send it to them. Apply it to yourself first; that is how these things work.