Spray and Pray Sales Technique

Spray and Pray Sales Technique is less an idea and more a recipe. Read it once, then cook.

Done properly, it feels almost disappointing — no drama, no transformation montage. Just a small improvement that stays. Small improvements that stay are the only big improvements there are.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

Watch two shopkeepers in the same lane during a lean month. One cuts quality, the other cuts margin. In a year, one has customers and the other has stock.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. And when you forget it — you will — the world will remind you. It is a faithful tutor.