Physician-Induced Demand

Some ideas arrive wearing uniforms. Physician-Induced Demand arrives in a kurta — plain, comfortable, and ready for work.

What this concept offers is a pause — one extra beat between what happens and what you do about it. Civilisation, someone said, is measured in that beat.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

The housewife with her kitchen budget runs a tighter ship than most finance departments. She knows the difference between price and cost — one is on the tag, the other is on the month.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. No ceremony needed. Begin with the very next decision.