Volume 4 · The Ledger and the Loom · Essay 146

Law of Accelerating Returns

A law that describes people is worth more than a law that commands them. Law of Accelerating Returns describes, and describes well.

The law describes what people actually do, not what they say they do. Watch any office, any market, any household for a month, and you will see it operating like a ceiling fan — unnoticed, constant, moving the air for everyone.

Watch two shopkeepers in the same lane during a lean month. One cuts quality, the other cuts margin. In a year, one has customers and the other has stock.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. That is all. A small tool, honestly kept, beats a large one admired.