Grapefruit Problem

Every problem has a door labelled with its own name. Grapefruit Problem is such a door, and it opens.

The problem persists because it is usually treated as someone else's. Once you accept that the naming of it includes you, solutions stop being exotic and start being obvious.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

The vegetable vendor with a tin box knows what the salaried man with three apps forgets: count the cash at the end of the day, every day, without drama.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. Carry it lightly. Ideas, like umbrellas, are useful only when actually opened.