Content Inc. Revenue Model

A model is a toy version of the world, built so you can afford to make mistakes in it. Content Inc. Revenue Model is a sturdy toy.

Remember that every model lies a little. The question is never 'is it true?' but 'is it useful here?' Used with that humility, this model earns its shelf space.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

The housewife with her kitchen budget runs a tighter ship than most finance departments. She knows the difference between price and cost — one is on the tag, the other is on the month.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. And when you forget it — you will — the world will remind you. It is a faithful tutor.