18-40-60 Rule

You can write 18-40-60 Rule on the back of a bus ticket. But do not mistake small writing for small meaning.

The wisdom here is arithmetic, not poetry. Small inputs, repeated honestly, beat grand declarations made once a year. The figure is only there to keep you from negotiating with yourself.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

Watch two shopkeepers in the same lane during a lean month. One cuts quality, the other cuts margin. In a year, one has customers and the other has stock.

Money is a good clerk and a terrible master; the arrangement is entirely up to us. You will meet this idea again this week, wearing different clothes. Now you will recognise it.