Wide World

Wide World is a lens. Nothing in the world changes when you pick it up, but quite a lot becomes visible.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

Watch a good tailor in a busy lane. He does not measure twice out of fear; he measures twice out of respect for the cloth. Teams led with that spirit rarely need scolding.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Print it on a card if you like. Better: print it on a habit.