Staylistening

Some ideas arrive wearing uniforms. Staylistening arrives in a kurta — plain, comfortable, and ready for work.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Strip it to the floor and you find an old instruction: look carefully, judge slowly, act decently. The new name exists because the old instruction keeps being forgotten.

The best school principal is visible at the gate in the morning and invisible during the teachers' period. Presence at the right hour, absence at the right hour — that is the whole craft.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. Keep the name. Use the pause it gives you. That is the entire homework.