Volume 3 · The Corner Cabin · Essay 231
Shock Doctrine
A doctrine is a principle that has put on a uniform. Shock Doctrine expects discipline, and rewards it.
A doctrine earns its keep on the worst day, not the best. Anyone can behave well when the sun is out and the boss is pleased. The doctrine is for the rainy Tuesday when nothing works.
Consider the wedding caterer. Fifty dishes, three hundred guests, one small kitchen. He does not motivate his crew with speeches; he sequences the work so that nobody is ever waiting on anybody.
An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. The idea has done its job if, the next time it happens to you, you smile before you react.