Myopic Loss Aversion

Some ideas arrive wearing uniforms. Myopic Loss Aversion arrives in a kurta — plain, comfortable, and ready for work.

The idea is simple, and like most simple ideas it is easy to nod at and hard to use. The nod is free. The use costs attention, every day, in small change.

Picture the government office at four in the afternoon. The file moves only when someone owns it; until then it is everybody's business, which is to say, nobody's.

An organisation is only a group of people who have agreed, for now, to pull in roughly the same direction. If this page made you think of one specific person, do not send it to them. Apply it to yourself first; that is how these things work.