Shopping Momentum Effect

You have felt Shopping Momentum Effect even if you have never read it. Reading it simply gives your experience a label and a little dignity.

The effect is strongest precisely when nobody mentions it. Awareness does not kill it, but awareness does give you a vote. Without awareness you are not even in the room where the decision is made.

It is worth keeping in your pocket not because it is always right, but because it is always available. A tool you carry beats a perfect tool you left at home.

A pressure cooker teaches more about time than any seminar: sealed, steady heat does in twenty minutes what an open pot cannot do in an hour. Attention is the lid.

Time is the one currency the Reserve Bank does not print more of. The idea has done its job if, the next time it happens to you, you smile before you react.